For sustainable customer relationship you need an intensive and individual guest communication beside the product and employees. Your hotel can be forgotten in a very short time as there are about 3500 general advertising messages a day. A guest communication which is specified on target groups, individual and continuous counters this effect and reduces the number of unloyal guests. With dailypoint™ (dp) MARKETING DATA BASE you obtain a marketing system to make your data asset useful for strategic planning in the long term.

The system consists of the GIS (Guest Information System), the marketing tools (Query Builder, Estimate Manager, Campaign Manager), the optional emailingsystem dp (E)Mailing, and widespread standard reports. Moreover, you are able to collect new data records yourself as well as you can enter and analyze guest surveys with "Guest Quest".

One of the Marketing Data Base strengths is the automatic creation of ten customer segmentations that is based on a specially developed statistic procedure. The customer segmentation ranges from Premium Best Customer to Potential Best Customer.

With detailed guest profiles you organize campaigns concentrated on the several target groups, execute them and messure and analyze the results. For ech campaign you get an extensive profit report which contains information about the achieved turnover and ROI: Now your marketing is measurable!

To be able to use the entire capacities of the dailypoint™ MARKETING DATA BASE successfully, you get support by specialists of hospitality and tourism. TS&C provides you implementing your individual strategies actively with extensive and special know how as well as with a long term experience in the data base marketing field. To ensure that you achieve a maximum of success our marketing and technology support are one entity.