dailypoint™ DATA LAUNDRY

Without clean data, the investment needed for an efficient marketing, as well as a central customer database, is worth just the half. Usually just 50 to 65% of the total data amount is suitable for a direct guest contact while the remaining 35% to 50% is unusable due to wrong data input.

Facing this problem, TS&C developed a data cleansing system which is focused directly on the needs of international tourism operators. Because a centralized database's success, whose scope is increasing guests' loyalty, is directly connected to data quality. The cleansing process of data is the core and the premise for an efficient and qualitative work process.

During the first of the 350 cleansing steps, your hotel's data gets imported into the dailypoint™ DATA LAUNDRY, cleaned and prepared for the marketing process.

This way you will have the availability of a data complex which is ready for your direct marketing needs. Since you will be, from this moment on, writing only to these clean addresses, the printing and postage costs will consequently sink. At the same time the loyalty factor of the addresses will rise because you will be writing their names and addresses correctly and you will also avoid multiple deliveries, caused by double entries or incorrect data input.

In the next step all of the address data gets cleaned and corrected on a country basis.
Among other corrections, country names get standardized according to the ISO codes, e-mail addresses are checked and addresses are matched to the first names. As a result you obtain clean data which can be used for an effective direct marketing.

You can get the advantages of our data laundry process even independently from the adoption of the dailypoint ™ system, because it can be individually obtained from us in order to clean up your existing database.