"50%
of marketing
costs are just
thrown
out of the
window.
The question is:
which
50%?“Henry
Ford
dailypoint™
has been
developed, among
other reasons, as an
answer to this
given question.
dailypoint™
is a special
marketing system
which is
focused on the
hotel industry's
peculiar needs
and it has been
developed
significantly by
hoteliers for
hoteliers.
The system is
complex but at
the same time
easy to use. In
order to achieve
an almost
guaranteed
success, we
usually perform
a row of
analytical and
selective works
for you and we
set up the
marketing
campaigns.
Hereby
we ensure that
you can use the
system 100 %
correctly and
with all of its
potentiality.
dailypoint™ is stored on a central
server at TS&C
and it is
accessed through
Microsoft's
"Remote Desktop"
software. This
means that we
take the
hardware and
software license
costs as well as
all of the
security issues,
updates and the
maintance tasks.
Thereby
we follow the
principle of
„Thin
Clients and
Thick Servers“,which
means to you
that your
computers don't
have to have
high-performance
processors to be
able to work
with daily
point™. All
computationally
intensive
processes get
executed on our
servers so you
can work with
older equipment
without problems
or time lags.
Normally we use
the marketing
tools for you,
in order to
correctly plan
the campaigns
and select the
data you need.
That's why you
are not
additionally
burdened by dailypoint™
but rather more
and more
discharged from
a part of your
daily work.