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To provide this a hotel needs a central marketing system which absorbs data from all relevant sources, clean the data and enriches the guest profiles automatically with every transaction, every tracked behavior. Dailypoint is a learning system which is built for the big data challenges hotel companies are faced with in our modern environment.
On top of the systems required for the daily operations, such as PMS, sales, concierge, spa, golf, f&b, vouchers, questionnaires, complaint management, website etc. dailypoint™ is the answer for a high quality marketing and crm.

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The first book about the role of “Big Data” for the hotel business is published and explains the distinctive value and the key areas for a successful implementation.
Order the new published book via amazon.