dailypoint™ SMART (E)MAIL
Optimization of customer loyalty through targeted and effective guest address
- Pre-defined rules prevent disproportionate communication
- Fully automated dispatch just in time
- Personalized with individual content based on the respective guest profile
Supporting Technology
- External servers of the highest technical level and security standards
- Certified (white-listed) servers for trouble-free and spam-free deliverability
- Browser-based; no installation necessary on the hotel servers or PCs
Extra uses:
- Automated multi-level e-mail campaigns
- Link control and analysis
- SMS and Fax as well as offline dispatch possible
- Simple upgrade to dailypoint™ MARKETING DATA BASE
Improve your customer loyalty by efficiently addressing your guest and thus, increasing your turnover!
During a hotel stay, a guest’s personal needs always stand in the foreground. These needs also play an elementary role in the communication taking place before arrival and after departure. dailypoint™ SMART (E)MAIL was developed for individualized and automated mailing dispatch, allowing you to sustainably and effectively communicate with your guest on a personal level.
Personalized, yet distinct
Based on predefined rules, the communication with each guest becomes customized, yet fully automated and keeps the guests feeling well-informed, but not harassed. The e-Mail dispatch of information such as direction maps for a first stay as well as offers from the hotel’s areas of wellness, sports and F&B becomes personal and distinct.
Automatic Dispatch
The automatic comparison of booking data makes dispatching without manual interaction possible; whereas the hotel’s complete system control is warranted at all times. Mailings are sent out with no effort, but with great impact.
Direct Booking reduces Marketing Expenses
“Post-Stay“ communication informs the guests about the possibility of booking their next stay directly via the hotel’s website or reservation department, respectively. This saves marketing expenses and generates guest loyalty. In the meantime, online portals play a significant role when selecting the right hotel. Therefore, rating reviews found on platforms are absolutely essential for gaining new customers. dailypoint™ SMART (E)MAIL automatically researches guests deemed suitable for their further recommendation of the hotel. Upon their departure, these guests are requested to publish their opinion of the hotel in a (previously determined and suitable) review portal.
Security
The internet-based system is operated on external servers that conform to state-of-the-art technology and security standards. These servers are specifically certified for e-Mail activities as they facilitate secure e-Mail delivery and your IP-Address is not listed as a spam-sender.
Return on Investment
dailypoint™ SMART (E)MAIL reduces marketing expenses through direct bookings and increases turnover through, amongst other things, up-selling in the areas of wellness or F&B. Furthermore, based on the automation (with no extra time and effort for the hotel’s staff), the Return on Investment increases according to the type and size of the hotel.
Your Advantages
- Up- & Cross-Selling opportunities
- Noticeable service enhancement for the guest
- More direct bookings and a decline in marketing expenses
- Comprehensible controlling and overview of individual campaigns
dailypoint™ SMART (E)MAIL can be implemented either separately or as an add-on to other dailypoint™ modules.
