Data Base for Intelligent Marketing
- Data cleansing by implementing dailypoint™ DATA LAUNDRY
- Guest data grouping in ten pre-defined RFM++ categories
- Real-time change-Barometer indicating a possible risk for regular customers prone to leave
- Identification of appropriate dispatch dates and correct offer
- Target group specification
- Preparation of mailing lists for marketing campaigns
- automatically or manually / online or offline / single-level or multilevel
- Comprehensive controlling and ROI-Evaluation
Take Advantage of the MDB and benefit from
- increased communication frequency by deploying automatic promotions
- commission-free direct bookings
- increasing the number of guest stays
- average turnover increase
- active referral management
- reduction of print and postal charges through reduced mail quantities
The right offer, for the right target group, at the right time!
Besides a great product and dedicated employees, sustainable customer loyalty in the hotel business requires intensive and individual communication with the guest. In the lieu of around 10,000 advertising messages daily, there is a potential risk that your hotel sinks into oblivion. This can be avoided by addressing your guests in a target group-exact, personal, individual and continual manner and thus, decrease their migration. With this special address of guests, your hotel has the cutting edge within the market and can break away from the competition and achieve a higher level of customer loyalty.
Classification of Guests in RFM++ Segments
To specify correct target groups for campaigns and promotions, dailypoint™ MARKETING DATA BASE automatically categorizes hotel guests into ten different categories, ranging from “Best Customer” to “Potential Guest”. In addition, the change-barometer evaluates which regular customers should be contacted in order to prevent them from booking another hotel.
Campaign Planning and Target Group Selection
After determining the desired marketing activity – upon request in cooperation with our specialists – the most complex target groups can be set-up for dispatch. The various campaigns can be dispatched manually or automatically as well as on- or offline. It is extremely important to determine the right offer, the right target group and the right date; the success of marketing activities is mainly dependent on these criteria. dailypoint™ can handle this job for you!
Controlling
In conclusion, executed marketing activities are analyzed. An exact calculation of turnover and costs of the respective campaign documents the marketing factor in objective figures and allows continual improvement. Marketing becomes measurable and is turned into a profit center!
Cost Savings and Turnover Increase
dailypoint™ MARKETING DATA BASE reduces dispatch quantities (online or offline) by up to 50% . In addition, booking ratios are increased to an average of approximately 4%; 400% more than usual!
Your Advantages
- Booking ratio increases
- Clear competitive advantage through targeted, individual communication
- Increased customer loyalty
- Improvement of the evaluations found on review platforms
- Marketing as a profit center
We look forward to assisting you and compiling a customized offer – also in combination with our other dailypoint™ modules.
