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We constantly keep you up-to-date through our whitepapers about news and interesting facts about CRM and marketing. TS&C jointly works with the Munich University of Applied Sciences. Our whitepapers try to refund the discipline through new studies.
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Psychological Reactance BookingsHotels are characterized by the fact that there is normally a time lag be-tween the booking date and the arrival date respectively the real consumption of the ordered hotel product. Nowa-days it is a standard procedure in the international hotel business to send confirmation letters with the stay in-formation right after the completion of the booking process. But more and more companies have started to take the chance to communicate with their guests before the arrival also for mar-keting purposes to send up- and cross-selling messages. The question is, do hotels harm themselves by such mes-sages due to some kind of psychologi-cal reactance from the receivers? read more...
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